Daisy Cowboy was born from two roots: the name of our founder, Daisy, and the enduring spirit of the cowboy — a symbol of the rustic beauty, resilience, and wide-open landscape of Gallup, New Mexico. Together, they capture what our jewelry stands for: a blend of heritage, authenticity, and timeless style.
Daisy’s connection to turquoise and the culture of the Southwest began early. She grew up around trading posts, where the rhythm of daily life blended craftsmanship, community, and storytelling. Those spaces weren’t just places of business—they were places where relationships were built, traditions were shared, and every piece carried meaning.
Over time, that environment shaped her appreciation for authentic, Native-made jewelry and the stories behind it. But Daisy Cowboy was built as something entirely her own—a continuation of that spirit, created with a modern perspective and a deep respect for the artists who carry these traditions forward.
Today, Daisy works alongside her two daughters, sharing a love for turquoise that spans generations while building a business grounded in independence and authenticity. Every piece we offer is handmade by Native American artists, many through direct commissions. Each ring, bracelet, or necklace reflects not only craftsmanship, but living culture—work created by artists who honor their heritage while shaping its future.
Our collection brings together the timeless and the contemporary. While you’ll find touches of traditional design, much of what we carry reflects today’s turquoise collector—fresh, expressive pieces that remain rooted in history.
At Daisy Cowboy, we invite you to explore a collection built on trust, respect, and genuine connection to the Southwest. Whether you’re searching for something personal or looking to partner with us wholesale, you’ll find pieces that are as meaningful as they are beautiful.
Daisy Cowboy is a reflection of where we come from—and a statement of what we’re building on our own.